The point that Tinder changed its wordmark with a symbol indicated an essential content

The fresh matchmaking software is actually trying to make it obvious: anybody acknowledge they quickly and do not even require text to possess it. To put it differently, this new Tinder logo has reached Nike Swoosh updates.

2012 – 2017

Tinder try incubated into the Hatch Laboratories. It come operate in 2012 and you can rapidly gathered achievement one of users. Merely couple of years later on, there had been doing you to million user registrations each day.

2017 – Now

In the summer regarding 2017, the program removed its text symbolization substitution they that have a great minimalistic icon. Actually, this new icon itself was already familiar into the application users: it had been the fresh flames icon that had been used unlike the latest mark over the page “i” into old representation.

Now, the fresh flames symbol features gotten an effective gradient texture. Once the dated emblem is flat and you may lime, the you have certain aspect and you may is out out-of lime so you can pink. Also, the proper execution of your own fire has been somewhat changed. New symbol has exploded some time rounder, when you find yourself the information became clearer.

There is another, inverted sort of the new emblem. Right here, the fresh new fire are white, because background has actually a beneficial gradient surface off orange and green tones.

This new sign amendment occurred after the fresh app itself is actually updated, as well. Within the application overhaul, a cleaner design is lead, also simplified navigation and you may a new way regarding displaying photo.

Emblem symbolization

The definition at the british dating sites rear of the latest fire symbol appears fairly clear: Tinder means the newest fire to the a muscles. Including, “hot” ‘s the keyword i name somebody who looks good. Because a matchmaking application, Tinder claims us to illuminate the flame out-of dating. The name of your venture alone matches the idea well just like the it indicates “matter used for lights fire.“

The choice of tone into the both the dated and you may brand new Tinder symbol appears really well sheer, to your fire icon, once the tangerine and you can magenta (otherwise yellow) will be tone out of flames. To put it differently, the brand new palette is yet another technique for promising your “consuming gorgeous” dating.

Those individuals always the thought of chakras, and therefore came to all of us of old reflection methods, may observe an additional a symbol meaning about colour options. Lime ‘s the color of another chakra, that is of innovation and you can sexuality.

The Tinder icon means passions and you may union. Widely known matchmaking application around the world spends the essential preferred icon to have people’s relationships – the brand new fire.

The newest Tinder Symbol features an excellent gradient pink and you will orange rectangular having game angles, due to the fact a back ground, and a stylized light fire in-between. This new fire was pulled which have minimal outlines possesses their base region softened and you can rounded. Into certain items, the white image has a flaccid narrow shade, into the anyone else. It’s simple and apartment.

There is a variation, in which the flame will be consumed in brand new gradient orange and you can pink palette and you may put-on a light record.

The old image looked good minimalistic, progressive typeface. Apart from the flame over the “i,” the new wordmark is actually identifiable on account of particularly distinctive issues just like the greatest club with the “t” (and that lacked a 50 % of their size) and sloped pub toward “e.”


Due to the fact old icon is orange to the white background, the latest a person is more difficult, in terms of the color scheme, considering the gradient feeling. Now, there’re several hues away from lime, which happen to be complemented because of the multiple white magenta colour. Inspite of the colour move, the fresh Tinder signal have stayed uniform within the flame symbolism. Additionally, the brand new “fiery” feeling was even more pronounced to your the latest signal.